Meet the Founder

I'm Tonya, the founder + CEO of Curly Chemistry, a platform dedicated to empowering women with the science behind natural hair care.

As a cosmetic chemist with over eight years of industry experience, I leverage my expertise to demystify hair care ingredients. I explain how they benefit natural hair and share actionable insights for achieving healthier hair from a scientific perspective.

Beyond education, I help entrepreneurs launch their own hair care lines, offering guidance on formula direction and resources to position their brands for success.

My passion for empowering others to succeed—both in their hair care journeys and in building their own businesses—shines through in everything I do, making Curly Chemistry a trusted resource for hair care enthusiasts and aspiring entrepreneurs.

OUR MISSION

Our mission is to empower women and entrepreneurs by providing the education and tools needed to enhance their hair care journeys and develop successful products for textured hair.

OUR MISSION

OUR VISION

Our vision is to become the leading resource for understanding textured hair and the ingredients that support it in the natural hair care industry.

OUR VISION

OUR VALUES

At Curly Chemistry, we believe that all hair is good hair and is the crown of every individual. We foster a judgment-free, uplifting hair care community rooted in positivity and support. Our commitment is to educate and promote informed decision-making in hair care practices, empowering women to embrace their unique hair care journey.

OUR VALUES

Frequently asked questions

DOES CURLY CHEMISTRY OFFER 1:1 HAIR CARE COACHING?

Absolutely! Hair care coaching calls offer a personalized approach to tackling your specific hair challenges. During our session, we'll dive into your unique concerns, create a personalized hair care regimen, and identify the best products to help you reach your hair goals Less stress, more results!  Ready to get started? Click here!

DO YOU HAVE RESOURCES WHERE I CAN LEARN MORE ABOUT INGREDIENTS IN HAIR CARE PRODUCTS?

Yes! I’ve developed valuable resources like the Curly Girl’s Guide to Hair Care Ingredients and the Natural Hair Care Wisdom Flash Cards. These eBooks provide in-depth knowledge about ingredients in hair care products. You can explore them and learn more about what's inside right here.

HOW CAN I START MY OWN HAIR CARE LINE?

Congratulations on taking the first step toward starting your own hair care line! My consultations are tailored to guide you through every phase of the process, from selecting the right ingredients and formula direction to positioning your brand in the marketplace with effective marketing insights. I’ll also connect you with reputable manufacturers, ingredient suppliers, and safety testing labs to ensure a smooth and successful launch. Ready to get started? Book a consultation here!

ARE YOU AVAILABLE FOR SPEAKING ENGAGEMENTS OR WORKSHOPS?

Yes, I’m open to speaking engagements and workshops! For more information or to discuss your event, please send the details to ilearn@curlychemistry.com.

STILL HAVE QUESTIONS?

No problem! Feel free to reach out to us directly. Contact us here and we’ll be happy to assist you.

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