There's a saying that "opposites attract".

That is truly the case between people, magnets, and our hair! Did you know that your hair gives off a negative charge while our hair care products have a positive charge? When a shampoo is applied to your hair the charge will pull dirt away from the hair strands, however with conditioners the positive charge will prevent static electricity which will decrease frizz! This includes ease of combing and softer hair. Electric charges promote healthier hair, yay science! (happy dance)